StrateSci believes in research designed around your products and services, tailored to your target market, and focused on your business needs. If we can't find the perfect analytical technique for you, we'll create it. Our custom designs use proven strategies to maximize data impact. StrateSci is able to create innovative techniques, as well as use existing methodologies in unique ways in order to address complex business problems. At StrateSci, we do not simply apply a cookie-cutter technique to your business questions. Bring us your business challenges, and see what we can create for you.
The process we follow can be broken into several components:
Scroll down to see in-depth explanations of each component below.
This initial step is made up of two parts.
Define the problem. We put first things first your business opportunity and the decision you need to make. We partner with you in crafting the right questions to address this decision. This crucial step is one of the biggest problems in research. Getting this right is essential.
Evaluate need for new information. Next, we determine with you whether this is a question we can answer with current data and advanced analytics or if we must create new information. While this does not happen in all cases, sometimes a client's question can be answered with currently existing data using new analytics. In cases where this is not possible, we work with you to create the right information.Step One
Before designing the actual research instrument, two crucial decisions must be made in light of the objectives — who is the audience, and what is the right way to reach them.
Identify the right target. It is imperative to identify the right audience to talk to. A second major pitfall is talking to the wrong audience. Too often assume that a sample of convenience will suffice, this can lead to seriously flawed decisions. The business goal MUST drives this choice.
Identify the right method. To ensure success we evaluate your business need and target audience to determine the best method of gathering information. We bring to bear a variety of techniques including:
While we present this as a straightforward process, the data collection method will be impacted by the type of instrument that will be designed and the type of analysis that is planned.Step Two
Once we identify the goal and audience we craft an instrument that will provide the answers needed. Because of StrateSci's expertise in analytics, we know how to ask these questions in a way that will provide the most reliable results. We are skilled in a variety of studies including:
The end result of this stage will be a measurement instrument that meets your needs and our modeling specifications for creating an effective solution.Step Three
At this point in the evolution of marketing research, data collection has become largely a commodity business. While there are clearly levels of quality with some fly-by-night operations taking advantage of the unaware, among quality, professional grade suppliers there is little that distinguishes one from another.
StrateSci has relationships with the most trusted data collection providers. We work in lock-step with these providers to provide the right data for your business solution. It's our mission to ensure that the sample is collected as expected and the survey instrument works exactly as we've designed.Step Four
StrateSci provides the highest level of analytic skills to address your business questions, whether we are re-analyzing current data or are analyzing fresh data. We approach analytics in a different way than many. Our philosophy is to bring to your business the most advanced techniques in the field (that often fill research black boxes), but use the approach that allows you to best answer the question at hand. Sometimes that requires use of the most complex techniques. Often, it is more straightforward. Our advantage is that we provide the high-end expertise, but are responsible in the application of the right analytics to address your needs. Some of the advanced tools at our disposal include:
Using the right analytics is insufficient. It takes more than an understanding of statistical models to understand the story in the data. By adopting a psychological approach married to real world business experience, StrateSci takes the analysis and paints a picture of the situation and customer that can inform your business decision. This approach provides all the difference in turning information into insight, and makes the difference in creating a report that sits on shelf and insight that drives business decisions.Step Six